What advice do you have for a customer looking to hire a producer?
Look for good samples of work that reflect the services you are looking for. Don’t be a tire kicker. If you’re on a tight budget tell the producer upfront, and give a specific number that way you’ll be saving yourself and the producer lots of time. Much of the time, depending on the scope of work, you might be able to get a good deal. Understand that in the film business “cheaper” does not necessarily equal better. Most of the time it’s the other way around. A film production company thrives mostly by word of mouth, based on the quality of their services. Ask for a referral and a sample before making your final decision. A producer’s work is only as good as their samples.
What important information you should think about before contacting a video production company?
The most important question you must answer for yourself before contacting a production company is the budget. What is your budget, or how much are you willing to spend (for a good return on your investment)? The higher the production value (quality) you want, the bigger the number. These production values can vary from as little as $500 to a million dollars. If you want something produced from script to screen your budget will have to include payment for development of the script (meetings), writing the script (writer), producing the film (shooting it with a full crew and equipment), and finally post-production (editing, color grading, sound mixing, quality control). This all adds up to many hours of labor and equipment, not to mention insurance, and hiring talent. The sky is the limit. The more you understand about the film production process the more bang you’ll get for your buck. Don’t be afraid to ask questions about how it all works, so that you know where your money is going.
What questions to ask when choosing a production company?
You should ask what the producer specializes in. Then ask for advice on how they would approach producing your video. This will give you an immediate idea of how professional they are in their business. You should also ask for the range of budgets they have worked with. Ask about the typical turnaround time for completion of a video project. This will depend on the type of video you want produced, and it will also give you insight on how the producer manages the delivery timeline.
How does Enlightened Pictures stand out from other production companies?
Our goal is to produce fun and entertaining media with a human touch. We collaborate with our clients to highlight what is unique about their brand and services, while working within their budget parameters.
Enlightened Pictures most common type of projects?
We produce short documentaries, commercials, PSA’s, testimonials, and editorial jobs promoting products and services for social networks, marketing, and branding. Most recently, we produced national commercials for MTailor, and Thompson Tee. We also produce social human interest videos, such as Harnessing the Power of Partnership for Guide Dogs for the Blind, which received a Gold Cindy Award. We also produced a webisode series for a high tech company promoting their product through humorous episodes which was a big hit, and even won an award at a tech conference.